SCALING GUIDE FOR AMBITIOUS CONSUMER BRANDS
BEFORE YOU INVEST MORE, PRESSURE-TEST WHAT YOU THINK YOU KNOW.
Seven questions for founders and senior marketing leaders, designed to test whether more advertising investment will drive growth or simply make the gaps more expensive.
No form. No funnel. No follow-up emails. Just the guide.
The seven questions
1. Do your numbers actually work?
2. Is your demand strong enough to scale?
3. Does your acquisition model hold at scale?
4. Are you building demand as well as capturing it?
5. Is your creative built for the scale you want?
6. Do you know what is actually driving growth?
7. Is it time to move beyond Meta and Google?
Who this is for
You’re leading growth for an ambitious consumer brand with real traction, meaningful advertising investment and a bigger decision ahead.
You may be preparing to increase spend, support a retail or distribution expansion, or decide whether your current channel mix can take the brand where it needs to go.
You’re not looking for another list of tactics. You want an experienced, honest read on what’s working, what isn’t, and where the evidence may be thinner than it looks.
I spent 25 years inside the UK’s biggest media agencies, including 20 at MediaCom.
I now work directly with founders and senior marketing leaders at the point where the next decision costs more than the last ten.
If one of the seven questions makes you hesitate, start there. It is usually the one worth a conversation.
